Journal of Marketing Research, 46, 384–395. Fear and Loving in Las Vegas: Evolution, Emotion, and Persuasion. (2014), Year in Search 2014, Google Trends. Using Online Conversations to Study Word-of-Mouth Communication. (2017), “iPhone 8: Muted Reaction and Small Queues Lead to Questions Over Demand.” Retrieved on Septemfrom. (2015), How Social Media is Changing Hollywood, Digital America, April 6, 2015.
(2017), “Facebook Reports Second Quarter 2017 Results,” Retrieved September 21, 2017, from '17-Earnings-Release.pdf.įahey, Mark (2015), How to Know When a Summer Movie Will Flop, CNBC, May 29, 2015. Demand and Supply Dynamics for Sequentially Released Products in International Markets: The Case of Motion Pictures. Journal of Interactive Marketing, 38, 12–28.Įlberse, A., & Eliashberg, J. Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data. Harvard Business Review, 44, 147–160.ĭivakaran, P.
Journal of Interactive Marketing, 23, 300–307.ĭichter, E. Does Chatter Matter? The Impact of User-Generated Content on Music Sales. Social Media, Traditional Media, and Music Sales. Journal of the Academy of Marketing Science, 36, 578–596.ĭewan, S., & Ramaprasad, J. Word-of-Mouth Communications in Marketing: A Meta-Analytic Review of the Antecedents and Moderators. Journal of Interactive Marketing, 21, 23–45.ĭe Matos, C. Exploring the Value of Online Product Reviews in Forecasting Sales: The Case of Motion Pictures. (2015), “How Strong is Your Film’s Buzz? Rentrak’s PreAct Can Tell You – CinemaCon,” Deadline. Journal of Advertising Research, 55, 62–72.ĭ’Alessandro, A. E-Word of Mouth: Early Predictor Of Audience Engagement-How Pre-Release ‘E-WOM’ Drives Box-Office Outcomes of Movies. International Journal of Research in Marketing, 31, 207–223.Ĭraig, C. Empirical Generalizations of Demand and Supply Dynamics for Movies. Journal of Marketing, 81, 96–110.Ĭlement, M., Wu, S., & Fischer, M. Savoring an Upcoming Experience Affects Ongoing and Remembered Consumption Enjoyment.
When Do Third-Party Product Reviews Affect Firm Value and What Can Firms Do? The Case of Media Critics and Professional Movie Reviews. (2017), The Impact of Ebook Distribution on Print Sales: Analysis of a Natural Experiment, Management Science, forthcoming.Ĭhen, Y., Liu, Y., & Zhang, J. London: Blackwell.Ĭhen, H., Hu, Y.J., and Smith, M.D. The Romantic Ethic and the Spirit of Modern Consumerism. RAND Journal of Economics, 48, 203–229.Ĭampbell, C. Journal of Product Innovation Management, 28, 204–217.Ĭampbell, A., Mayzlin, D., & Shin, J. Simulating the Cinema Market: How Cross-Cultural Differences in Social Influence Explain Box Office Distributions. Psychological Bulletin, 110, 305–314.īroekhuizen, T. Conventional Wisdom on Measurement: A Structural Equation Perspective. Journal of Cultural Economics, 39, 15–41.īollen, K., & Lennox, R. When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Product Innovation Management, 27, 461–484.īohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. In Search of the Classics: A Study of the Impact of JPIM Papers from 1984 to 2003. Journal of Marketing, 66, 83–101.īiemans, W., Griffin, A., & Moenaert, R. Managing Business-to-Business Customer Relationships Following Key Contact Employee Turnover in a Vendor Firm. Management Science, 15, 25–227.īendapudi, N., & Leone, R. A New Product Growth Model for Consumer Durables.
Journal of Behavioral Decision Making, 15, 273–295.īass, F. How Effortful Decisions Get Enacted: The Motivating Role of Decision Process, Desires, and Anticipated Emotions. A quantitative study using secondary data for 254 new products illustrates the performance of the theory-based conceptualization.īagozzi, R. PRCB is unique because prior to, versus after, a product’s release, (1) differing information is available, (2) differing mental processes occur, and (3) consumers’ behaviors have differing effects on other consumers, affecting diffusion differently. The authors define PRCB as the aggregation of observable expressions of anticipation by consumers for a forthcoming new product they conceptualize the construct as being manifested in three distinct types of behaviors (communication, search, and participation in experiential activities) along two dimensions (amount and pervasiveness). But what exactly is buzz? Based on an extensive literature review and findings from a theories-in-use study (consumer depth interviews and focus groups), the authors argue that pre-release consumer buzz (PRCB) is not just a catchword or a synonym for “word of mouth” but is a distinct construct for which a precise, shared conceptual understanding is notably absent. “Buzz” during the period leading up to commercial release is commonly cited as a critical success factor for new products.